While fast food in America is old hat, the tastes of Western fast food can be unfamilar to foreign palates. In China, KFC (formerly known ... Colonel Sanders' Hometown Makes Peace with KFC Icon (42)

A while back I mentioned that KFC China was gearing toward non-Western food now they have taken the step of removing French fries from their set menus. The fries can still be ordered separately.

At present, there are more than 1,000 KFC restaurants in China, and they are increasing at annual rate of 200. A new KFC restaurant opens every other day.

The improbable success of KFC China can be attributed to a few key ingredients: context, people, strategy and execution, so says Warren Liu, a former vice president of business development and...

KFC China is not just outperforming the competition. In 2007 it contributed more than 20 percent of global revenue of parent company Yum!, whose brand portfolio includes Taco Bell and Pizza Hut.

Our celebrity author Warren Liu, writer of a book about the success of KFC in China, made it today into the INSEAD Knowledge.

Brands) and author of the new book 'KFC in China: Secret Recipe for Success' Warren Liu will hold a book presentation on Wednesday 17 September for the Foreign Correspondents Club in Shanghai.

Our celebrity author Warren Liu, writer of a book about the success of KFC in China, made it today into the INSEAD Knowledge.

KFC in China: Secret Recipe for Success (Paperback) ... It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other.